Author: Steve Williams

This is another form of “new and improved.” It communicates that the product is the latest model or the hottest on the market.

Customers love simplicity and view it as a form of good customer service. Customers hate complexity, and it deters them from buying.

Customers always look for ways to make life better. Use this expression as an alternative to the common phrase “new and improved.”

If you’re the one responsible for keeping track of company meetings, here's everything you need to know about writing effective work ad.

This is another way of saying, “We’ve been in business for a long time because people love our products and trust us.”

Again, customers liked to be affirmed in their decisions. This phrase communicates that if the customer buys your products.